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Marketing

Marketing is the process by which companies strive to determine what products or services may be of interest to customers, and what strategies will be effective in sales, communications and business development.  Marketing endeavors to create value for the customers and build strong customer relationships.


The Essential Contents of a Marketing Plan
http://articles.mplans.com/the-essential-contents-of-a-marketing-plan/

Create Your Marketing Plan
http://www.smetoolkit.org/smetoolkit/en/content/en/144/Create-Your-Marketing-Plan

Marketing Plans – Samples
http://www.mplans.com/sample_marketing_plans/

Marketing Plans – Samples
http://www.smetoolkit.org/smetoolkit/en/content/en/519/Marketing-Plan-Samples

Market Research
http://articles.mplans.com/market-research/

Low Cost Market Research
http://www.smetoolkit.org/smetoolkit/en/content/en/783/Low-Cost-Market-Research

Market Research Techniques
http://www.smetoolkit.org/smetoolkit/en/content/en/196/Market-Research-Techniques

Market Research Worksheet
http://www.smetoolkit.org/smetoolkit/en/content/en/291/Market-Research-Worksheet

Sources for Market Forecast Data
http://articles.mplans.com/here-are-several-sources-for-market-forecast-data/

Conducting a Market Analysis for your Business Plan
http://www.entrepreneur.com/startingabusiness/businessplans/businessplancoachtimberry/article78002.html

Developing a PR Plan
http://www.entrepreneur.com/marketing/publicrelations/prcolumnist/article173460.html

How to Create a Logo
http://www.entrepreneur.com/marketing/marketingbasics/marketingmaterials/article71902.html

5 Critical Mistakes to Avoid When Creating Your Logo
http://articles.mplans.com/5-critical-mistakes-to-avoid-when-creating-your-logo/

Understand Your Competition
http://articles.mplans.com/understand-your-competition/

Effective Competitive Analysis
http://www.smetoolkit.org/smetoolkit/en/content/en/531/Effective-Competitive-Analysis

Copywriting Basics
http://www.smetoolkit.org/smetoolkit/en/content/en/349/Copywriting-Basics

 Providing Superior Customer Service
http://www.smetoolkit.org/smetoolkit/en/content/en/986/Providing-Superior-Customer-Service

Successful Sales Letters
http://www.smetoolkit.org/smetoolkit/en/content/en/292/Successful-Sales-Letters

Find Your Highest Potential Customers
http://www.smetoolkit.org/smetoolkit/en/content/en/876/Find-Your-Highest-Potential-Customers

How to Learn Your Prospect Needs
http://www.smetoolkit.org/smetoolkit/en/content/en/171/How-to-Learn-Your-Prospect-s-Needs

How to Network Effectively
http://www.smetoolkit.org/smetoolkit/en/content/en/894/How-to-Network-Effectively

Making Cold Calls
http://www.smetoolkit.org/smetoolkit/en/content/en/1061/Making-Cold-Calls

Closing the Sale
http://www.smetoolkit.org/smetoolkit/en/content/en/937/Closing-the-Sale

Hone Your Sales Presentation Skills
http://www.smetoolkit.org/smetoolkit/en/content/en/427/Hone-Your-Sales-Presentation-Skills

Elements for A Successful Press Campaign
http://www.smetoolkit.org/smetoolkit/en/content/en/256/Elements-for-a-Successful-Press-Campaign

Sample Press Release
http://www.smetoolkit.org/smetoolkit/en/content/en/249/Sample-Press-Releases

Write A Successful Press Release
http://www.smetoolkit.org/smetoolkit/en/content/en/356/Write-a-Successful-Press-Release